{ BRANDKIT }

Type

DESIGN SYSTEM

THE TYPOGRAPHY IS THE

STRUCTURE FOR THE BRAND VOICE

{ BRANDKIT }

Type

THE TYPOGRAPHY IS THE

STRUCTURE FOR THE BRAND VOICE

{ BRANDKIT }

Type

DESIGN SYSTEM

THE TYPOGRAPHY IS THE

STRUCTURE FOR THE BRAND VOICE

Guidelines

Typography is the brand’s voice in written form

(Type)

Typography is the brands voice in written form. It shapes how confident, modern, and trustworthy the identity feels before the message is even read. The type system is built for clarity and character, with strong hierarchy, generous spacing, and a calm rhythm that works across product UI, marketing, and longform content. This section defines the fonts, sizing, and usage rules so every headline and paragraph remains unmistakably onbrand.

Typography is the brands voice in written form. It shapes how confident, modern, and trustworthy the identity feels before the message is even read. The type system is built for clarity and character, with strong hierarchy, generous spacing, and a calm rhythm that works across product UI, marketing, and longform content. This section defines the fonts, sizing, and usage rules so every headline and paragraph remains unmistakably onbrand.

Guidelines

Typography is the brand’s voice in written form

Typography is the brands voice in written form. It shapes how confident, modern, and trustworthy the identity feels before the message is even read. The type system is built for clarity and character, with strong hierarchy, generous spacing, and a calm rhythm that works across product UI, marketing, and longform content. This section defines the fonts, sizing, and usage rules so every headline and paragraph remains unmistakably onbrand.

{ TYPE // TYPEFACE }

The Typeface

PP Monument is yet another slightly quirky sans serif, designed with absolutely no investigation or research into any other typefaces from any specific time period.

BrandKit

PP Monument is yet another slightly quirky sans serif.

Typeface

PP Monument®

PP Monument®

PP Monument®

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890!@#$”%^&*,;/{}[]()?!

{ TYPE // SCALE }

Type Scale

Our typographic scale creates consistent hierarchy across every surface—product UI, marketing pages, docs, and decks.

Font:

Style:

PP Monument

Scale 1

Hell Neue

Font:

Style:

PP Monument

Scale 2

Hell Neue

Font:

Style:

PP Monument

Scale 3

Hell Neue

Font:

Style:

Uncut Sans

Scale 4

Hell Neue

Font:

Style:

PP Monument

Scale 5

Hell Neue

Font:

Style:

PP Monument

Scale 6

Hell Neue

Font:

Style:

PP Monument

Scale 7

Hell Neue

Font:

Style:

PP Monument

Scale 8

Hell Neue

Font:

Style:

PP Monument

Scale 9

Hell Neue

Font:

Style:

PP Monument

Scale 10

Hell Neue

Font:

Style:

PP Fraktion

Scale Mono

Hell Neue

Font:

Style:

PP Fraktion

Scale Small Mono

Hell Neue

{ TYPE // USE }

Type Use

Our type lockups are pre-built combinations of headline, subhead, and supporting text for consistent hierarchy.

BrandKit®

PP Monument is yet another slightly quirky sans serif.

Typeface

PP Monument

NeueCraft®

Updated

Design System

Brand

Standards

Manual

Montreal ↗

A192

11.50.00

Tokyo ↗

B432

10.12.00

Toronto ↗

B547

12.12.00

Chicago ↗

Y783

13.45.00

Berlin ↗

S327

19.01.00

Hong Kong ↗

K540

14.30.00

Dublin ↗

L341

20.10.00

Bangkok ↗

U783

17.20.00

Lisbon ↗

A439

22.00.00

Prague ↗

H633

19.23.00

Rome ↗

N948

23.13.00

Hanoi ↗

J786

19.46.00

Montreal ↗

A192

11.50.00

Tokyo ↗

B432

10.12.00

Toronto ↗

B547

12.12.00

Chicago ↗

Y783

13.45.00

Berlin ↗

S327

19.01.00

Hong Kong ↗

K540

14.30.00

Dublin ↗

L341

20.10.00

Bangkok ↗

U783

17.20.00

Lisbon ↗

A439

22.00.00

Prague ↗

H633

19.23.00

Rome ↗

N948

23.13.00

Hanoi ↗

J786

19.46.00

Montreal ↗

A192

11.50.00

Tokyo ↗

B432

10.12.00

Toronto ↗

B547

12.12.00

Chicago ↗

Y783

13.45.00

Berlin ↗

S327

19.01.00

Hong Kong ↗

K540

14.30.00

Dublin ↗

L341

20.10.00

Bangkok ↗

U783

17.20.00

Lisbon ↗

A439

22.00.00

Prague ↗

H633

19.23.00

Rome ↗

N948

23.13.00

Hanoi ↗

J786

19.46.00

PP Monument — The Typeface In Use

Johann Sebastian Bach March 31, 1685

PP Monument — The Typeface In Use

Typographic Is the CORE Brand
Element. A Cornerstone Of the Design.

This brand is built for people who obsess over craft—who believe the difference between “good” and “unmistakable” lives in the details you can’t always explain, but you can always feel. It speaks in restraint: confident typography, disciplined grids, a tight color system, and visuals that lean cinematic rather than glossy. The identity doesn’t chase trends; it chases coherence.


At its core, the brand is about clarity with atmosphere. The design system is clean and Swiss in spirit—precise spacing, simple geometry, icons that feel engineered—but the photography introduces human tension: shadows, texture, rain on glass, late light, quiet moments that suggest a story just outside the frame. That contrast is intentional. It’s what keeps the brand from feeling sterile. Structure gives it authority; mood gives it soul.

The logo is treated like a signature, not a sticker—used sparingly, placed with care, and protected with generous breathing room. Colors are bold but controlled: a primary palette that anchors recognition, shades that build hierarchy, and a broader spectrum reserved for rare accents, never noise. Typography is the voice: direct, modern, readable at speed, and elegant when it needs to be. Even the smallest UI icon carries the same discipline—consistent stroke, consistent rhythm, consistent intent.


What this brand ultimately promises is trust through taste. It doesn’t shout for attention; it earns it. Whether it appears on a landing page, a product interface, a poster, or a spec sheet, it should feel like one continuous language—calm, sharp, and cinematic—designed to make everything it touches feel more considered.

PP Monument — The Typeface In Use

It speaks in restraint: confident typography, disciplined grids, a tight color system, and visuals that lean cinematic rather than glossy.

This brand is built for people who obsess over craft—who believe the difference between “good” and “unmistakable” lives in the details you can’t always explain, but you can always feel. It speaks in restraint: confident typography, disciplined grids, a tight color system, and visuals that lean cinematic rather than glossy. The identity doesn’t chase trends.


At its core, the brand is about clarity with atmosphere. The design system is clean and Swiss in spirit—precise spacing, simple geometry, icons that feel engineered—but the photography introduces human tension: shadows, texture, rain on glass, late light, quiet moments that suggest a story just outside the frame.

That contrast is intentional. It’s what keeps the brand from feeling sterile. Structure gives it authority; mood gives it soul. The logo is treated like a signature, not a sticker—used sparingly, placed with care, and protected with generous breathing room. Colors are bold but controlled: a primary palette that anchors recognition, shades that build hierarchy, and a broader spectrum reserved for rare accents, never noise.


Typography is the voice: direct, modern, readable at speed, and elegant when it needs to be. Even the smallest UI icon carries the same discipline—consistent stroke, consistent rhythm, consistent intent. What this brand ultimately promises is trust through

taste. It doesn’t shout for attention; it earns it. Whether it appears on a landing page, a product interface, a poster, or a spec sheet, it should feel like one continuous language—calm, sharp, and cinematic—designed to make everything it touches.


This brand is built for people who obsess over craft—who believe the difference between “good” and “unmistakable” lives in the details you can’t always explain, but you can always feel. It speaks in restraint: confident typography, disciplined grids, a tight color system, and visuals that lean cinematic rather than glossy. The identity doesn’t chase trends.

This brand is built for people who obsess over craft—who believe the difference between “good” and “unmistakable” lives in the details you can’t always explain, but you can always feel. It speaks in restraint: confident typography, disciplined grids, a tight color system, and visuals that lean cinematic rather than glossy. The identity doesn’t chase trends; it chases coherence.

At its core, the brand is about clarity with atmosphere. The design system is clean and Swiss in spirit—precise spacing, simple geometry, icons that feel engineered—but the photography introduces human tension: shadows, texture, rain on glass, late light, quiet moments that suggest a story just outside the frame.

That contrast is intentional. It’s what keeps the brand from feeling sterile. Structure gives it authority; mood gives it soul.

The logo is treated like a signature, not a sticker—used sparingly, placed with care, and protected with generous breathing room. Colors are bold but controlled: a primary palette that anchors recognition, shades that build hierarchy, and a broader spectrum reserved for rare accents, never noise. Typography is the voice: direct, modern, readable at speed, and elegant when it needs to be. Even the smallest UI icon carries the same discipline—consistent stroke, consistent rhythm, consistent intent. What this brand ultimately promises is trust through

taste. It doesn’t shout for attention; it earns it. Whether it appears on a landing page, a product interface, a poster, or a spec sheet, it should feel like one continuous language—calm, sharp, and cinematic—designed to make everything it touches feel more considered.

This brand is built for people who obsess over craft—who believe the difference between “good” and “unmistakable” lives in the details you can’t always explain, but you can always feel. It speaks in restraint: confident typography, disciplined grids, a tight color system, and visuals that lean cinematic rather than glossy. The identity doesn’t chase trends; it chases coherence.

At its core, the brand is about clarity with atmosphere. The design system is clean and Swiss in spirit—precise spacing, simple geometry, icons that feel engineered—but the photography introduces human tension: shadows, texture, rain on glass, late light, quiet moments that suggest a story just outside the frame.

This brand is built for people who obsess over craft—who believe the difference between “good” and “unmistakable” lives in the details you can’t always explain, but you can always feel. It speaks in restraint: confident typography, disciplined grids, a tight color system, and visuals that lean cinematic.